Betfair’s Grand National Ad ‘Cruel’

Posted on Wednesday, April 11th, 2007

Pressure group Fight Against Animal Cruelty in Europe (FAACE) has condemned Betfair’s latest Grand National horse racing ad as ‘relishing the prospect of horses dying’ in the name of entertainment and gambling.

FAACE chairman Tony Moore went on to call the ad ??? which depicts a jockey falling from his horse alongside the slogan ‘Long shots are only long shots until the favourites fall’ ??? “absolutely sickening”.

“They [Betfair] are saying ‘Don’t worry about horses breaking their legs and being shot,” he continued. “At least you might make a few quid out of it.”

Betfair spokesman Tony Calvin responded by saying that the term ‘falling’ was being used metaphorically, not literally, adding “The message we are trying to put across is that the odds change throughout the race, according to horses failing to perform as expected.

“We certainly had no intention of glorifying any potential danger to either horses or jockeys,” he concluded.

Tags: , , ,

Share with other horse racing fans:
  • del.icio.us
  • Digg
  • Furl
  • YahooMyWeb
  • Facebook
  • Reddit

"Betfair’s Grand National Ad ‘Cruel’" was posted on Wednesday, April 11th, 2007 at 9:17 am and is filed under Horse Racing Industry, UK-Great Britain Horse Racing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

Previous Horse Racing News Entry:
Magna, New York City Off-Track Betting Corp Publishes Results of Study

Next Horse Racing News Entry:
15 Billion Pari-mutuel handle in 2006 - Horse Racing in the USA

Horse Racing News »


Comments are closed.