Horse Racing News: 2008 Breeders’ Cup World Championships News, Daily Horse Racing Winners, Results & Payouts

???No one is better at presenting the excitement of horse racing online than we are,??? said Youbet.com Chief Executive Officer Chuck Champion. ???By adapting our race presentation technology to appeal to game and contest enthusiasts, we accomplish two objectives: we promote the sport with a young new audience that isn???t currently attracted to live or simulcast racing, and we create a channel for a new, highly diversified revenue stream.???

With fantasy horse racing contests featured at the launch, KingContest expects to lure game lovers, not necessarily racing fans. Rounds begin when participating tracks open, and close when the last race of a round is run. Players who accumulate the most points, counted in winnings from fantasy bets, win the contests. The points reflect the actual tote prices for win, place, show, and exotic wagering.

???Our horse racing games replicate the rapid-fire pace of our online pari-mutuel product with the expectation that we can convert contestants into active racing fans,??? Champion said. ???This game style, delivered over our technology, appeals to 21-to-40 year olds who are disposed to e-delivery channels and who comprise our fastest growing market.?? So we are optimistic that we can convert many of the game players to pari-mutuel customers.???

Champion added that eventually the games could be offered at racetracks through kiosks or mobile devices.

???KingContest is an important step in our evolution as a gaming company,??? said Champion. ???When we bought United Tote, we said that the most appealing asset of the company was its game development capability and the product and revenue diversification potential it afforded. With this launch, we are moving to establish a new business unit that is charged with monetizing this asset in the market.???