Horse Racing News is the source of thoroughbred racing information with horse racing odds, betting tips, racing picks, race results, and handicapping. Latest news and articles on top horse racing contenders, jockeys, trainers, three-year-olds, race tracks, and major stakes races such as the Triple Crown races: the Kentucky Derby, Preakness and Belmont Stakes as well as the Breeders' Cup races.New York Racing Association (NYRA) Now On Facebook & Myspace
Posted on Thursday, November 6th, 2008
Building on the success of its official NYRA YouTube channel, the New York Racing Association (NYRA) has created pages on the popular social networking sites Facebook and MySpace as it reaches out to a new generation of fully-wired, technologically-fluent racing fans.
With more than 60 million users, Facebook’s fastest-growing demographic is those 25 years and older, while MySpace remains the largest social networking site in North America with 110 million monthly users, 85% of whom are over the age of 18.
“Developing these pages are part of a viral marketing strategy we’ve recently implemented that targets a demographic of racing fan that NYRA has not effectively and actively communicated with in the past,” said Neema Ghazi, NYRA’s Director of Marketing.
The new Facebook and MySpace pages allow NYRA to increase its brand presence, share news and events with the community and stimulate discussion among users. The New York Yankees, Manchester United and the Los Angeles Lakers are among the dozens of sports organizations that have developed pages on both Facebook and MySpace.
“These platforms are excellent mediums through which NYRA can engage its fans,” said Ghazi. “A website like Facebook can serve as a useful feedback mechanism that inevitably encourages continuous dialogue between racetrack executives and the racing public.”
The New York Racing Association, Inc. operates the three largest thoroughbred racetracks in New York, Aqueduct Racetrack in Ozone Park, Queens; Belmont Park, home of the Belmont Stakes, in Elmont, Long Island, and Saratoga Race Course in Saratoga Springs, New York.
Visit NYRA on Facebook and MySpace.
Horse racing news edited from www.nyra.com.
"New York Racing Association (NYRA) Now On Facebook & Myspace" was posted on Thursday, November 6th, 2008 at 10:48 pm and is filed under Aqueduct, Belmont Park, Horse Racing Industry, Race Tracks News, Saratoga, USA Horse Racing. You can follow any responses to this entry through the RSS 2.0 feed. Leave a response, or trackback from your own site.
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