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Posted on Friday, June 16th, 2006
Rakuten Inc., a Japanese Internet mall operator, has announced Wednesday that it will form mutually beneficial business alliances with 12 horse racing operators in Japan to sell horse-betting tickets via the Internet. Rakuten aims to start sales by the end of this year, it said.
The alliance will benefit local race operators by attracting horse racing fans from outside their areas, while Rakuten can cash in on Net users who visit the Web site to buy the betting tickets.
Rakuten says it still needs to work on its purchasing system to prevent anyone under 20 years of age from illegally buying the tickets. The company’s 12 partners include horse race operators in the Hokkaido, Aichi and Kochi prefectures.
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"Rakuten expand to online horse race betting" was posted on Friday, June 16th, 2006 at 2:38 pm and is filed under Asia Horse Racing, Horse Racing Industry, Japan Horse Racing. You can follow any responses to this entry through the RSS 2.0 feed. Leave a response, or trackback from your own site.
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