Santa Anita To Race on Thursday-Monday

Posted on Tuesday, November 13th, 2007

Santa Anita Park which traditionally runs from Wednesday through Sunday will change its schedule and operate Thursdays through Monday during the winer-spring racing meeting starting December 26th until April 20th next year.

In a press release posted at www.santaanita.com:

“While our on-track business has improved significantly on weekends and in particular on our big days, we feel strongly that we need to do something to stimulate business on our regular weekdays,” said Santa Anita President Ron Charles. “We have sought the opinions of a significant cross-section of our customers, and based upon the feedback we have received from them and others in the industry, we believe racing on Mondays during this meet is something well worth trying.

“Additionally, we feel strongly that our product is going to be very well received around the country on Mondays. We feel that we need to try this, that to just to continue to operate with the status-quo is unacceptable, given the fact that on weekdays our on-track business has been slow. We are hopeful that by tweaking the work week in this way, we can draw more people on-track, while doing very well out-of-state,” Charles added.

Charles also noted that Santa Anita will offer a strong simulcast menu each Monday, consisting of racing from Gulfstream Park in Florida, Fairgrounds in New Orleans and Golden Gate Fields in northern California.

Santa Anita, which has traditionally run Wednesdays through Sundays, will invest heavily in promoting Monday racing, including free general admission on Mondays throughout the meet. Additionally, on-track handicapping contests will be offered each Monday.

Santa Anita will also offer its Thoroughbred Club members free box seat accommodations on Mondays, on a first come, first served basis. “Again, we feel strongly that we need to be innovative and to try and give people more reasons than ever to enjoy this magnificent venue,” said Charles. “We are hoping that in combination, these various promotions are going to stimulate our business by better serving our existing customers and enticing new and occasional fans to join us more often.”

With the exception of opening week, Santa Anita will be dark on Tuesdays and Wednesdays. First post time on Wednesday, Dec. 26, is 12 noon. Santa Anita will be dark on Dec. 27, and will reopen for a four-day week from Dec. 28 through Dec. 31. Regular weekday first post time will be at 1:00 p.m. First post on weekends is slated for 12 noon.

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"Santa Anita To Race on Thursday-Monday" was posted on Tuesday, November 13th, 2007 at 12:09 pm and is filed under Horse Racing Industry, Race Tracks News, Santa Anita Track. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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