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Totesport has announced that it will be launching a text betting service for its customers beginning with the World Cup and Royal Ascot this summer. This new mobile betting system enables account holders to place bets on horse racing and football with a single SMS message. The service will be the first of its kind in the UK with the bookmaker looking to capitalize on a nation that sends over 99 million texts per day.

The service will be available on all handsets and networks and will be powered by TextbeT ™ courtesy of technology partner Onionsack, the Irish based text betting provider. Customers simply follow a set template for each bet before sending it to 60021. They will receive a text back to confirm that the bet is successful. For example, to put £20 on England to win the World Cup simply text “Wcup Eng 20” to 60021.

Spokesman Paul Petrie said. "Now you will be able to have a bet with every phone on every network wherever you are in the country. If you are in the pub and you want £2 or £200 on a football match or a horse you can get the bet on without whoever is set next to you knowing how much you have bet."

Keith McDonnell, Business Development Director commented, “The World Cup is going to be the biggest betting event in history with an estimated £1billion gambled and we are always looking for ways to make it easier and convenient for our customers to have a bet. We will be the only major bookmaker offering this service and it gives us a fantastic platform to stand out from the crowd during the World Cup and Royal Ascot.”

Text Betting will be available on selected football fixed odds markets and both SP and totepool horse racing bets with the plan to roll it out over the other sports in the near future. The full betting template codes are available on the totesport website, whist everyone who registers will receive a booklet containing the codes.

Further Examples

£100 Starting Price bet on horse number 5 in the first race at Ascot – “SP Asc R1H5 100”
£2 placepot at Ascot with one selection per leg – Text “ tppot H7 H9 H3 H6 H5 H2 2”
£20 on England to beat Paraguay in World Cup – Text “ eng 20”

Customers register by creating a new text message and send the word “register” to 60021. They will then receive a call from a member of the totesport customer care team. Alternatively they can register online at www.totesport.com

 

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