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Posted on Friday, June 16th, 2006
California-based online horse race betting and content provider Youbet.com and Harrah’s Louisiana Downs Racetrack Casino are joining forces to help build the online segment of the track’s pari-mutuel wagering business.
The multi-year marketing partnership breaks new ground for both companies, making Youbet.com the official account wagering provider for Louisiana Downs, a designation that the Harrah’s facility will promote aggressively.
"We believe we can grow our business by leveraging our content in the online channel," said Mark Midland, Vice President of Racing Operations for Harrah’s Louisiana Downs. "Youbet is where the largest share of the online market is congregating to watch and wager on horse racing. So it makes a lot of sense for us to use their channel to target handle growth from new, young and active racing fans from all over the country. We’re excited about the prospects."
"We’ve said all along that Youbet is a conduit to growth markets for tracks that want to seize the opportunity to mine our customer base for new and sustainable sources of handle," said Youbet CEO Charles F. Champion. "We’re delighted to have the opportunity to prove the point by putting our online marketing expertise to work for a highly respected content provider like Harrah’s Louisiana Downs.
"With this agreement, Youbet will be taking Louisiana Downs content and presenting it to customers not as a passive broadcast option," Champion continued, "but rather as a powerful, fully integrated marketing proposition that offers a true horse racing experience with handicapping, wagering, live broadcasts, instant replays and attractive player rewards."
Track patrons will be encouraged to sign-up for Youbet accounts through on-track signage and videos, ads in daily racing programs, point-of-sale promotions and online programs staged from the track’s own website.
On the flip-side, Youbet will promote the Bossier City oval’s racing cards to its database of customers with double Youbet Advantage points for wagers placed on races every Thursday and Friday at the Harrah’s track this year and in 2007. The points can be redeemed for prizes ranging from large screen TVs to trips to sporting events such as the Kentucky Derby, The Masters, the NCAA Final Four and, for high volume players, cash.
In addition, Youbet will feature Louisiana Downs’ content in targeted customer e-mails and mobile phone text messages. Youbet will deploy marketing resources to help promote Louisiana Downs’ on-track business, and the two companies intend to produce a series of online handicapping contests with cash prizes culminating on Super Derby Day, the track’s marquee annual racing event.
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"Youbet.com and Harrah’s Louisiana Downs joint forces for the track’s online marketing , handle" was posted on Friday, June 16th, 2006 at 12:52 pm and is filed under Horse Racing Industry, Louisiana Downs, Race Tracks News, USA Horse Racing. You can follow any responses to this entry through the RSS 2.0 feed. Leave a response, or trackback from your own site.
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